LinkedIn Thought Leadership Campaign
Client: B2B Fortune 100 Healthcare Company (Confidential)
Role: Project Director
Focus: Agile Leadership • Stakeholder Alignment • Risk Mitigation
Situation
I was brought in to manage a thought leadership initiative aimed at elevating a client’s executive presence on LinkedIn. The project included ghostwritten articles, organic and paid social posts, and a broader content amplification strategy. We started with a waterfall-style plan, but as the campaign unfolded, we faced some major disruptions. One of the key executives became disengaged, our destination website experienced technical issues, and the scope began to shift without updated budget allocations.
Task
My job was to keep the campaign on track, manage changing priorities, realign stakeholders, and ensure we still delivered measurable impact despite the setbacks.
Action
I quickly recognized that our rigid waterfall approach wasn’t working. I pivoted to a more agile project model to accommodate shifting inputs and stakeholder engagement levels.
I then:
Convened senior stakeholders to realign on goals and reinforce the campaign’s value
Identified and onboarded a new, more responsive executive thought leader to replace the original
Flagged budget issues early and facilitated transparent conversations about scope creep
Maintained team morale and momentum internally through clear communication and adjusted timelines
Result
Secured an additional $20,000 in project funding
Successfully delivered the campaign with strong performance metrics:
• 100,000+ LinkedIn impressions
• ~5,000 unique views per flagship blog article
• +1,500 new LinkedIn followersReinforced client trust through transparent communication and adaptive leadership